Staging® Myth Busters

Myth 1: Staging® is Decorating…

Fact: Staging® is not Decorating or Design! Decorating or Design is personalized and Staging® is de-personalizing and preparing a house for the unknown buyer. This is why it is key that you hire someone  specifically trained on how to prepare a house for sale.  The Accredited Staging Professional designation ASP® is the ONLY recognized professional designation for Home Staging® by the National Association of Realtors. Make sure to hire someone with this professional designation when selecting a qualified Home Stager®.


Tip: When the focus of the Staging® becomes about things and not your house, then you are working with a decorator and not a trained Home Stager®. In most cases, an ASP® Stager can use existing items in a house along with their creativity to properly Stage® a house for sale.  In some cases, a few additional accessories may be needed.


Myth 2: Staging® Costs Too Much…

Fact: Staging® is an investment in getting a house sold and the investment in Staging® is always less than a price reduction. An ASP® Stager has been trained to work with a seller’s budget and time frame to properly Stage® a house. We like to ask our clients, “Can you afford NOT to Stage®?” When compared with the other costs associated with the sale or purchase of a home, Staging® is very reasonable and ranks 3rd on your ROI. In most markets, a Staging® report detailing what needs to be done to Stage® the house for sale is less than the Appraisal or Home Inspection Reports.


Myth 3: All I Need is Lights, Flowers and Music…

Fact: Lights, Flowers and Music are great for showing a house, but that is not Staging®. Staging® requires an objective and professional assessment of a house’s strengths and challenge areas, and solutions to help buyers fall in love with what they see. This requires more than just flowers and music to achieve – it requires an Action Plan!  Your ASP® Stager can help you and your clients with a Success Plan for getting their house Staged® and Sold!


Myth 4: I Can Just Watch One of those Shows…

Fact:  The shows on HGTV and similar channels give sellers the idea that they need to do something to their house to prepare it for sale, but sellers cannot truly be objective in a house they have been living in and need a third party independent opinion to get it properly Staged®.  ASP® have the experience and ideas to help sellers get their houses ready and we honor our client.  ASP® Stagers work closely with Real Estate Professionals to help get a house sold.


ASP® Professional Home Staging Experts are the artists of the real estate business.  In a competitive market, the competent Staging® of a home, in whatever price range, can easily be the difference in getting it on the buyer's short list and it being totally forgotten.



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